BU-LAB
Brand Image Film
我們受邀為 IROO 背後的 BU LAB 機能實驗室製作形象動畫，詮釋其「第二層肌膚」的設計理念。BU LAB 作為台灣服裝設計的起源，致力運用技術打造貼近人類需求的織物。 動畫展現了從絲線到布料成形的過程，並描繪布料在成衣製成前需經過彈性、韌性及氣候適應等嚴格測試的場景，細膩呈現其從誕生到完成的旅程。透過「第二層肌膚」的視覺效果，影片深刻詮釋了人與織物、消費者與布料之間的連結。
We were thrilled to create a brand animation for BU LAB, the innovation lab behind IROO, capturing their vision of fabric as a “second skin.” As a leader in Taiwan’s fashion design, BU LAB pushes the boundaries of technology to craft fabrics tailored to human needs.
Our animation brings to life the journey from thread to finished garment, showing the rigorous tests for elasticity, durability, and climate adaptability each fabric undergoes before reaching consumers. Through this “second skin” concept, the animation highlights the deep connection between people and the fabrics they wear.
Design/ Production by dosomething studio
客戶 Client | BU LAB by iROO Group
導演＆美術設定 Director &｜曾忠嶽 Jason M TSENG
專案經理 Project Manager｜李維熙 Weihsi Lee
分鏡 Storyboard｜曾子庭 Tingo TSENG
3D布料模擬RD/ 3D渲染 3D Artist｜COMPUTERFACE ltd.
3D動態設計 3D Artist｜張力仍 Liran CHANG、詹宜菁 Yi Jing ZHAN、沈余澔 Yuhao SHEN、 葉芷瑋 Iris ChihWei YEH
平面設計 Graphic Designer｜鄭琇云 Lilith ZHENG
音樂音效設計、混音 Sound & Mixing｜Hyperlung Studio
