2025 ASUS Zenbook A14 Series
Campaign Video
我們希望這支影片能跳脫「科技＝冰冷理性」的既定印象，因此以極簡視覺與實驗語彙為基礎，加入幽默感、生活中的趣味與引發好奇的情節作為切入角度，讓產品特性轉化為觀察日常的小巧思，帶出一種讓人會心一笑的觀看體驗。
好奇心是這支影片的敘事鉤子。
觀眾會在不斷探索與猜測中，逐漸理解裝置的意圖與畫面背後的隱喻，並自然接收到產品所主張的三項特質——強韌優雅、輕巧敏捷、持久穩定。我們期待這不只是強調規格的功能影片，而是一段讓人短暫喘息、充滿娛樂感的視覺旅程，同時傳遞產品與生活節奏的連結。
觀眾會在不斷探索與猜測中，逐漸理解裝置的意圖與畫面背後的隱喻，並自然接收到產品所主張的三項特質——強韌優雅、輕巧敏捷、持久穩定。我們期待這不只是強調規格的功能影片，而是一段讓人短暫喘息、充滿娛樂感的視覺旅程，同時傳遞產品與生活節奏的連結。
We wanted to break away from the usual image of tech as cold and clinical.
Instead, this film uses minimal visuals, subtle humor, and everyday curiosity to reframe product features in a more playful, human way. Curiosity drives the story. Viewers slowly uncover the meaning behind each scene, naturally picking up on the key traits:
durable elegance, light agility, and long-lasting performance. More than a product demo, it’s a brief moment of delight—designed to make people pause, smile, and feel the product’s value without being told.
Instead, this film uses minimal visuals, subtle humor, and everyday curiosity to reframe product features in a more playful, human way. Curiosity drives the story. Viewers slowly uncover the meaning behind each scene, naturally picking up on the key traits:
durable elegance, light agility, and long-lasting performance. More than a product demo, it’s a brief moment of delight—designed to make people pause, smile, and feel the product’s value without being told.
¹ Unload：強韌 × 輕薄｜承受撞擊但不失輕盈，強韌與優雅並存
² Unplugged：長續航力｜長時間運作但保持從容，對應通勤族日夜交錯的節奏
³ Unlimited：AI Copilot｜智慧輔助省力完成任務，象徵多工處理與主動執行力
我們亦將影片中的藝術裝置與概念延伸至實體空間，重現於 ASUS 米蘭設計週「Design You Can Feel」展覽現場。
CREDIT
Client | ASUSTeK Computer Inc.
Creative & Production | dosomething studio
Director | 曾忠嶽
Producer | 謝忠螢
Line Producer | 江黃植, 汪億展
Production Crew | 王穎, 劉玠佑, 余國傑
Director of Photography | 謝宗諭
B-Cam | 黃泰誠
First Asisstant Camera | 林子傑
Camera Crew | 胡駿逸, 張哲銘, 陳紀唯, 陳思羽, 鄭孝良
Gaffer | 賴定凱
Best Boy | 葉佐琦
Lighting Crew | 王雋元, 林余璠, 何政達, 陳繹閎, 陳柏成, 粘慈恩, 謝一帆
Production Designer | 陳熹弘
Set Decorator | 賴冠妃, 許峻豪, 陳冠霖, 陳韻如
Mechanical Prop | 琢物藝術道具工作室
Set Texture | 建民團隊
Stylist | Melody
Makeup Artist | Keiko
Casting | 陳思榕
Talent | ILONA (SHKRABII ILONA @Mooza Model), Doldan Gamarra Gabriela Ailin, Kovalchuk Tetiana, Torres Meza Milagros Jamin, Reig Mas Marc, Williams Jaylen Carllyah, Inga Davletbaeva, 陳彥如(黎恩）, 邱采妮
Camera Equipment | 藍點影視
Grip Equipment | 中影製片廠, 貞寶企業
Studio | 中影製片廠
Transportation | 呈祥國際
Editor | 楊士漢, 曾忠嶽
Colour grading | SASA
Compositor | 陳奇逸, 蘇秋如, 張力仍, 沈余澔
Graphic Design | 蘇秋如, 詹宜菁
Music & Sound Design | 溫子捷（健康合作音樂製作）
Project Manager | 鄭琇云, 李維熙
