TMEA｜台灣博物館展覽獎
品牌、動態與網頁設計 Brand, Motion & Web Design
《台灣博物館展覽獎》是個為博物館產業打造的品牌設計專案。核心目標是建立「包容所有族群的容器，開啟交流的平台」，讓展覽成為人人都能參與、被觸動的文化場域。
本專案聚焦於「包容性」與「整合性」兩大設計策略，設計出涵蓋徵件報名、專業評選、群眾票選、線上展示與後台管理的完整系統架構。從品牌定位、視覺識別、聲音識別到網頁互動設計，每個環節都緊扣「容器」核心概念，打造出一個不只展示榮譽，更能推動展覽交流與文化對話的指標性平台。
Taiwan Museum Exhibition Awards is a brand design project that challenges the stereotype of museums as cold and unapproachable, redefining exhibitions as cultural experiences that everyone can access and be moved by.
The project aims to establish an inclusive container for all communities and a platform for exchange.
The project aims to establish an inclusive container for all communities and a platform for exchange.
Centered on the principles of inclusivity and integration, we developed a comprehensive system covering submissions, judging, voting, exhibitions, and backend management. From brand positioning to visual, sonic, and web design, every element is built around the concept of the “container,” shaping a platform that recognizes curatorial excellence while fostering cultural dialogue.
品牌策略｜文化、情感與包容性
視覺系統 | 磚紅主色與標誌靈活變化
品牌色彩以磚紅為主色，呼應台灣建築記憶與文化底蘊，搭配專屬橘色作為行動色。色彩配置在沉穩中注入活力，建立具辨識度且飽含情感張力的形象。而品牌標誌靈活、多元的外在表現，展現對不同情境與風格的適應力。
Brand Strategy | Culture, Emotion, and Inclusivity
Visual System | Brick Red and Adaptive Logo
The brand’s primary brick red reflects Taiwan’s architectural heritage, paired with a signature orange to add energy. The color palette creates a distinctive, emotionally engaging identity, while the logo’s flexible variations highlight adaptability across contexts, forming an inclusive visual system.
互動網頁｜品牌記憶刻印
視覺策略 | 磚紅底色與「T」形互動
網站以磚紅作為底色，搭配 TMEA 專屬橘作為行動色，強化品牌印象與視覺記憶點。Hover 形狀採用「T」字型設計，一進入網頁即展示互動區塊，彰顯核心概念，注入大膽而有文化張力的第一印象。
Interactive Web | Built to Be Remembered
Visual Strategy | Brick Red Base & "T" Interaction
The website uses brick red as base color, paired with TMEA's signature orange for action elements, reinforcing brand impression and visual memory. Hover shapes adopt the "T" design, displaying interactive blocks immediately upon entry, highlighting the core concept and delivering a bold, culturally impactful first impression.
系統後台 | 前後台完整管理方案
三大系統涵蓋公眾前台、評審後台與官網後台，透過單一介面整合報名、投票與評選流程，集中控管各節點權限與顯示，降低管理錯誤。而評分採兩階段設計：初選以 O/X 快速篩選，複選採 1–5 分制，提升結果精準度，並搭配篩選工具，讓評審專注於評選本身。
Award Management Without the Chaos
Integrated System | Full Front & Back-End Management
Three systems, including the public frontend, judge backend, and official backend, are managed through a single interface that centralizes permissions and visibility. Two-phase scoring uses O/X for initial screening and 1–5 for final evaluation, with filters to keep judges focused on decisions.
Client｜台灣博物館文教基金會
Credit
品牌與網站製作統籌｜dosomething studio
創意總監｜王宗欣
專案經理｜倪玉旻、陳靖雯
創意總監｜王宗欣
專案經理｜倪玉旻、陳靖雯
品牌識別
品牌企劃｜楊桂柔
品牌企劃｜楊桂柔
識別設計｜羊君
動態識別設計｜張力仍
專案管理｜楊桂柔、李維熙
品牌網站
網站設計｜陳珮妤
前端｜蕭宇彤
後端｜張懷澤
